What is social media marketing? (SMM)

Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool.

These social media platforms enable brands to connect with their audience:

Build a brand;

Increase in sales;

Driving traffic to a website; And

Create a community of followers to share and engage with content.

Creating relevant content that users will share with their networks helps brands increase their visibility. When used as a recruitment tool, it expands its reach to fans, potential customers and even potential employees.

Social media marketing enables organisations to get customer feedback while making the company more capable. Social media marketing enables organizations to build relationships with their audiences. It provides end users with a platform to ask questions, voice complaints and be heard in general. It also gives brands the opportunity to respond, adapt and adjust to business processes or products.

digital marketing compeny Some popular social media apps include Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram and Snapchat. Every platform has elements that make it attractive to use. And when a company uses multiple to deliver a multi-channel message, users can view those messages on their favorite channels.

Social strategy

With any marketing campaign or activity, an appropriate strategy should be formulated in advance. Organizations need to determine program goals, the channels that will be used, and what types of content will be shared. Here are some examples:

Set goals. The use of Social media marketing should be aligned with business and other marketing program goals. Some of the goals that businesses can use to measure success include increasing brand awareness, increasing website traffic and leads, and increasing revenue.

Select social media platforms. There are many social platforms available, but it doesn't make sense for businesses to use them all. Organizations need to know their audiences and choose the platform (languages) that are best for their population.

Mixture of materials. Each social platform has a unique flavor for content distribution - including video, photos, links and live messaging. So brands need to identify what content their marketing personality is most likely to engage with.

Listening and engaging

Businesses that generate activity on social platforms may see an increase in conversations and discussions about brands and products. Users will comment on and share posts, tag the company in their posts, and even start chatting through instant messaging features. This type of interaction is ideal because there are reports to alert social media managers. This enables them to practice good customer service, which in turn enhances the customer experience.

On social media, people can talk about a brand, product or service without tagging a company or talking directly.

Social media marketing has included itself in every organisation's sales and marketing roadmap. It is an additional channel for the distribution of content and messaging from the native database of contacts to a significantly larger audience.

While there are advantages to starting a social media marketing program, there are also disadvantages.

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