What is digital marketing?
What is digital marketing? At a higher level, digital marketing refers to advertisements provided through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is a way for companies to validate goods, services and brands. Consumers rely heavily on digital resources for product research. For example, Think with Google Marketing insights found that 48% of users start their queries on search engines, while 33% search on branded websites and 26% in mobile applications. Although there is a huge system of digital marketing services channels in the modern age in which marketers should only board their brands, online advertising is much more complex than individual channels. To achieve the true potential of a digital marketing company , marketers need to dig deeper into today's vast and complex cross-channel world and discover strategies that work through engagement marketing. Engagement marketing is