What is social media marketing? (SMM)
Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience: Build a brand; Increase in sales; Driving traffic to a website; And Create a community of followers to share and engage with content. Creating relevant content that users will share with their networks helps brands increase their visibility. When used as a recruitment tool, it expands its reach to fans, potential customers and even potential employees. Social media marketing enables organisations to get customer feedback while making the company more capable. Social media marketing enables organizations to build relationships with their audiences. It provides end users with a platform to ask questions, voice complaints and be heard in general. It also gives brands the opportunity to respond, adapt and adjust to business processes or products. digital marketing compeny Some popular social media apps inc